Privacy Policy & Cookies

This privacy policy sets out how Astute Clothing uses and protects any information that you give us when you use this website.

We are committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. We may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

What we collect

We may collect the following information:

Contact information including email address and phone number based on your choice of communication within our forms. Demographic information such as postcode. Your IP address when submitting a contact form to confirm location

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

Internal record keeping. We may use the information to improve our products and services. We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided. From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.

Security

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online. Our security members will log and track IP addresses and pages visited on the website. Anybody found trying to access parts of the website they shouldn’t will be instatly banned and have their IP address blacklisted.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen. You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please contact us. If you believe that any information we are holding on you is incorrect or incomplete, please contact us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.

Cookies

Our website uses Google Analaytics in order to track and record our website visitor information. As a business this is vital in researching how our website marketing is working and any changes we may need to make. Using this data will also help us make improvements on our website. Any data collected using Google Analaytics is securely stored and never shared with anybody else.

The following cookies are used by Google Analaytics:
Cookie Name Expiration Time Description
_ga 2 years Used to distinguish users.
_gid 24 hours Used to distinguish users.
_gat 1 minute Used to throttle request rate. If Google Analytics is deployed via Google Tag Manager, this
cookie will be named _dc_gtm_<property-id>.
AMP_TOKEN 30 seconds to 1 year Contains a token that can be used to retrieve a Client ID from AMP Client ID service. Other
possible values indicate opt-out, inflight request or an error retrieving a Client ID from AMP
Client ID service.
_gac_<property-id> 90 days Contains campaign related information for the user. If you have
linked your Google Analytics and Google Ads accounts, Google Ads
website conversion tags will read this cookie unless you opt-out.
Learn more.

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